I’m thrilled you’re here!

After leading teams both at iconic heritage and start-up brands, I was ready for my next adventure and founded Star Sign Strategy in 2023.

The name, “Star Sign Strategy” is a nod to my approach to building a brand engagement roadmap for your brand - be tactful but understand it has to fit the native zeitgeist to resonate.

I specialize in the beauty and wellness space, bringing over a decade of experience across social, content, PR, events, Ambassador programs, gifting, and so much more.

I deeply believe that there are loyal customers waiting for every brand and am excited by partnering with brands to capture those consumers at the right time, with the right message, on the right channel.

I’m a true left-brain, right-brain thinker. I want to create all the aesthetic mood boards + back up our plan with the numbers.