I’m thrilled you’re here!

After leading teams both at iconic heritage and start-up brands, I was ready for my next adventure - founding Star Sign Strategy in 2023.

The name, “Star Sign Strategy” is a nod to my approach to building a brand engagement roadmap for your brand - be highly intentional and data-informed, but understand it has to fit the native zeitgeist to resonate with your target audience.

I specialize in the beauty, wellness, and lifestyle sectors. I’ve architected programs spanning ambassador networks, influencer seeding, social content, PR, and experiential activations with impact, from launching new social channels, scaling community programs to 35,000+ members, and leading million-dollar events.

I deeply believe loyal customers are waiting for every brand, and I'm excited to partner with brands to reach them at the right time, with the right message, on the right channel.

I’m a true left-brain, right-brain thinker. I want to create aesthetic mood boards and back up our plan with the numbers.